Since 1926, Kent & Curwen has been renowned for producing gentleman’s sporting attire that combines sophisticated fabrics and impeccable tailoring with a modern twist. When the British heritage brand was purchased in 2012, the new owners wanted to take the label to a broader audience and revamped their clothing lines to appeal to a broader range of shoppers. The new store concept had to be contemporary and youthful, while maintaining a link to its long history and Illuminationworks was employed to developed the lighting design. This was the first step in creating a lighting concept to replicate around the world in free-standing stores and department store shop-in-shops.